Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Welcomes Nine West as a Retail Partner


ownerIQ is proud to announce the addition of Nine West as a retail partner. The addition of Nine West rounds out our women’s fashion, footwear and accessories bundle which also includes The Limited, zulily and more, giving ownerIQ the largest footwear audience online!

Nine West was founded in New York City in 1978, Nine West has been at the intersection of fashion-chic style since the beginning. Today, Nine West is a global leader with a presence in over 78 countries and headquarters and design offices that remain in the heart of New York City. Affordable and stylish, Nine West handbags, Nine West shoes and Nine West jewelry appeal to a wide range of women.

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Advertisers now have access to a fashionable clothing and footwear consumers. Nine West offers runway looks with their footwear and accessory products; thriving in a market that reaches over 78 million in-market shoppers interacting with the latest clothing and accessory trends. This audience is made up of career and casual shoppers, price conscious and fashion-minded women, likely to fall between ages 24-40.

The Nine West audience tends to purchase on a seasonal basis, shopping for business sandals in the summer and boots/booties in the fall/winter. The Nine West Outlets have 141 outlet retail locations and account for 70% of the company’s volume. 15% of the company’s sales come from brick and mortar Nine West stores, and 15% of sales come from the e-commerce channel.

Why ownerIQ? Transparency – In the programmatic world, it’s not often an advertiser knows where the data they are using is directly sourced from. Our platform offers complete transparency, giving advertisers the confidence that they are only being served against this premium audience. Additionally, branding with efficiency and scale generate brand lift and raise awareness against a core audience that has spending power. ownerIQ has pre-roll inventory that can be served against this audience, something these retailers cannot offer on-site.

Want to learn more about ownerIQ and our other retailer partners? Visit our retailer targeted marketing page here


Categories:Posts from 2015


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