Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Welcomes Bluestem Brands (Fingerhut and Gettington.com) as Retail Partners

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ownerIQ is proud to announce the addition of Bluestem Brands, Fingerhut and Gettington.com, as retail partners. As the parent company to 16 fast-growing, dynamic, eCommerce retail brands (including Fingerhut and Gettington.com), and with over $2 billion in annual sales, Bluestem offers great national-brand merchandise with unique payment options to a wide range of customers. The addition of Fingerhut and Gettington.com rounds out our audience of web-savvy price-conscious shoppers interacting with such other partners as zulily, TigerDirect.com and Newegg.com.

Fingerhut is a nationwide direct retailer, delivering shop-at-home convenience and a wide selection of products both online and through regular mailings to their customers. Fingerhut credit issued by WebBank makes buying easily affordable by providing credit options and low monthly payments. Fingerhut’s “Now You Can” approach to sales has allowed their customers freedom to purchase from a variety of products at different price points, including electronics, apparel, jewelry, home furnishings, and much more. Offering customers the opportunity to purchase brands such as Sony, Bissel, Keurig and Graco, with the flexibility of paying over time. About 30% of Fingerhut’s consumers are ages 18-25, appreciating Fingerhut’s unique approach on financing sought-after name-brand products.

Gettington.com features brands like Samsung, Rachael Ray, and Fisher-Price, and is the one-stop destination for consumers with a penchant for quality, name-brand products at affordable prices. Gettington Credit (issued by WebBank) offers customers the option to get what they want today with affordable monthly payments. The typical Gettington customer is about 50 years old, female, and over 25% have children (ages 0-18) at home. They appreciate the practicality that online shopping affords their busy lifestyle ideal for the busy holiday shopping season.

Why ownerIQ? Transparency – In the programmatic world, it’s not often an advertiser knows where the data they are using is directly sourced from. Our platform offers complete transparency through the power of second-party data, giving advertisers the confidence that they are only being served against this particular audience. Additionally, branding with efficiency and scale generate brand lift and raise awareness against a core audience that has spending power. ownerIQ has pre-roll inventory that can be served against this audience, something these retailers cannot offer on-site.

Want to learn more about ownerIQ and our other retailer partners? Visit our retailer targeted marketing page here.


Categories:Posts from 2015


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