Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ, Leaders in Second-Party Data Announce Record-Breaking Q3

 

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BOSTON, MA – ownerIQ, the leading digital marketing solution for retailers and brands reports Q3, 2015 as the strongest quarter in company history. ownerIQ’s third quarter saw a 60% bookings growth rate year-over-year while continuing to maintain already strong, industry leading gross margins. The company served 601 unique Advertiser Clients in the third quarter versus 354 in the prior year period, an increase of 70%.

Additionally, ownerIQ’s robust data partner roster expanded with the onboarding of several dozen new retail and product brand partners. These additional retail and brand partners further enhance ownerIQ’s Qniverse providing market-leading insight into the commerce behaviors of over 200 million US shoppers each month.

LG is one of the many brands embracing the power of second-party data with ownerIQ, seeing over $1M in co-branded advertising value just in the last 12 months and has over 30 retailers involved in ownerIQ’s vendor targeted marketing programs. “ownerIQ is a great partner for us because they are able to deliver results aligned with our key initiatives of acquiring new customers” says Dave VanderWaal, Vice President Marketing, Consumer Electronics & Home Appliances, LG “As well as increase consumer engagement and sell-through in our retail channel.”

In addition to the continued business success in Q3 ownerIQ received multiple industry accolades being recognized by Digiday as a finalist in the Signal Awards, honoring the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. The company was named by Shopper Marketing Magazine and The Path to Purchase Institute as a leading programmatic solution for shopper marketers in the 2015 Digital Shopper Marketing Ecosystem and in the first-ever Boston Marketing LUMAscape by The Boston Business Journal.

“We are thrilled with the company-wide success in Q3, and being able to report it as the most successful quarter in company history. At the end of Q3, we had hit over 90% of our revenue goal for the year either delivered or scheduled to run.” said Jay Habegger, ownerIQ, CEO and co-founder “At our current pace, we are anticipating an record-breaking close to 2015, and with the market adoption of 2nd party data, particularly between retailers and brands, The Q is set up for a very promising 2016.” 

About OwnerIQ
ownerIQ’s “Qniverse” is the largest, most transparent 2nd party audience marketplace of its kind, aggregating over 1 Billion online shopping behaviors of more than 200 million U.S. consumers each month from retailers, product brands and e-commerce sites. Our fully integrated programmatic stack, built specifically for the needs of marketers in the Retail ecosystem, enables our advertisers to leverage our partners’ 1st party data pools to power their e-commerce campaigns, retail initiatives, and prospecting programs. OwnerIQ was recently named in the 2015 Ad Age BtoB Best Awards, Digiday Signal Awards, Boston Business Journal’s Hottest Tech Companies to Watch, and Editor’s Choice Award from Shopper Marketing Magazine. For more information, visit www.OwnerIQ.com.

PRESS CONTACT
Aidan Bradley
Director Marketing Communications
OwnerIQ
Abradley@ownerIQ.com
(617) 904-5202 Ext. 745


Categories:OwnerIQ, Posts from 2015


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