Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

WTQ? Not your average shopping insights

You’ve seen this before: “More shoppers are using mobile!” “Cyber Monday drives traffic by X percent across online sites!” “X percent will use their phone to make a holiday purchase.” Earth-shattering stuff, right?

If you’re like us, you’re sick of the same old shopping insights. That’s why “The Q” has created a quick guide of the most interesting – aka “wait, really?” – shopping insights this holiday season.

Here’s a sneak peak: According to our internal Q data (and we have lots!)…

  • 68% jump in sweatpants shopping behavior on Thanksgiving Day compared to all other days in November.
  • 97% increase in browsing month over month for engagement gifts/rings.
  • 256% spike in shopping behavior for wearable technology of Friday, December 11, and Saturday, December 12.
  • 2 billion in online transactions in Q4 2015 through our Digital Checkout Tag

But there’s plenty more where that came from. Check out our fun trends sheet for more WTQ insights from ownerIQ’s massive database of retailers’ and brands’ first-party data.



Categories:Posts from 2015


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