Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

owneriq’s Successful Integration with Liverail, a Facebook Company

liverail and owneriq

We are excited to share our latest integration with the LiveRail ad exchange, a Facebook company, adding even greater scale to our video channel.

“The Q” is always on the lookout for new ways to increase the value of our programmatic campaigns; expanding audience reach for advertisers targeting our retailer and brand partners, and the addition of LiveRail to our current list of 14 exchange partnerships moves us further in that direction. “Combining ownerIQ’s massive retail data via our transparent audience marketplace with LiveRail’s video inventory allows advertisers to get their video assets in front of active online retail shoppers to support channel initiatives and digital marketing efforts.” – Jay Habegger, co-founder and CEO of ownerIQ

LiveRail is a leading monetization platform for publishers, broadcasters, and mobile app developers, providing them with a platform for selling their video inventory more intelligently and safely across devices.  Effectively utilizing video to engage consumers is a critical part of marketing strategy for brands and retailers of all sizes.

Moreover, online video advertising is today’s most impactful creative format, driving even better Brand Recall according to IAB studies. And the rise is even more dramatic during the holidays, when targeting active in-market shoppers is most effective.

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Categories:Posts from 2015


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