Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The 2015 #10WeeksOfRetail Recap


2015, we’re calling it what it was – The Q’s best year ever! As for our annual Countdown to the Holidays campaign…well, it just keeps getting better. In 2015, ownerIQ’s #10WeeksOfRetail giveaway campaign proved to be a true gifting success, with $1 going to Toys for Tots for every entry we received – so we thank YOU again for participating and sharing the joy of giving!

And as we settle into 2016, here’s a quick Q Recap of some #10WeeksOfRetail highlights. Enjoy!

  • The 10 awesome gifts we gave away from our retail and brand partners in our Qniverse: Elite Edition’ Sand AR. Drone, iRobot Braava Hard Surface Floor Cleaner, Adventurer® Large Rolling Duffel Bag, Bose SoundTrue On-Ear Headphones, LG’s Sound Bar Audio System, Acer Liquid Leap Fitness Tracker, Sharp 32” Aquos DLED HD Smart TV, Canon PowerShot Opt Zoom HD Digital camera, 4 Bottle Capacity Koolatron Wine Cellar, and the XBox One: Ultimate Edition Bundle! What was your pick?
  • Total Submissions: 2015 received 28% more submissions each week compared to 2014. We’ll call this an improvement!
  • Most popular gift? The LG Sound Bar from week 6. We saw a 35% increase in submissions this week when compared to the rest of the campaign. Hm…we just might give something similar away this year!

Stay tuned for more must-have giveaways from the Q, the largest portfolio of premium retail audiences on the web, with access to over 200 million shoppers and over 1 Billion shopping insights analyzed each month!

Interested in learning more? Check out our fun WTQ Not Your Average Holiday Shopping Insights infographic that reveals shopping data you wish you knew.

Thank you again to all participants, winners, and of course the retailers and brands in our Qniverse!

Stayed tuned for more promotions and giveaways from The Q in 2016!

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