Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

TechConnect Live from CES 2016: ownerIQ

Bob Scaglione, ownerIQ’s SVP Strategic Channel Development talks second-party data and what sets ownerIQ apart LIVE from CES 2016! Bob gives a deep dive into the differences between first, second and third-party data and how retailers and product brands can take advantage for their digital marketing efforts. Bob mentions examples including LG and HHgregg who are ahead of the curve and already seeing the benefits from second-party data. Watch the full interview featured on Dealerscope’s website, here.

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http://www.dealerscope.com/techconnect/industry-events/techconnect-live-from-ces-2016-owneriq/


Categories:Posts from 2016


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