Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ’s Data Insights: The Big Game

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Drumroll, please…The Big Game is coming to a home theater near you in just a few days! So unless you’re lucky enough to have a seat waiting for you at Levi’s Stadium in Santa Clara, CA, we’ll see you couch-side, favorite beverage in hand, rooting for (enter Broncos or Panthers here) to win the coveted Lombardi Trophy.

Speaking of getting comfortable, some prep before the Big Game always helps to feel more at ease. That’s why The Q’s here to catch you up on all (random) things SB Nation, helping you stay in the know and get ready for the perfect NFL Sunday! Here goes…

  • Kick off: February 7, 2017, at 6:35pm EST
  • Where: Levi’s Stadium, Santa Clara, CA
  • Station: CBS
  • Viewers: Projected 110 million viewers
  • Halftime Performers: Coldplay featuring Beyonce and Bruno Mars
  • Starting QB’s: Peyton Manning for the Broncos, and Cam Newton for the Panthers
  • On the go? Watch on your phone
  • Impress your friends with this: More than 8 million pounds of guacamole are consumed on Super Bowl Sunday. And 1.25 billion chicken wings. Gulp.

There you have it – you’re prepped with the basics. But, as you might expect, we’ve got more…data. Our data, however, is a little different. You know those Big Game commercials that push product in some form of the funny/sad/shocking? Of course you do. They’re even the reason why some tune in to the Big Game altogether. Well, we’re not here to talk about what you already know, and what you’re probably not yet buying…We’re getting real.

When it comes our favorite pastime (shopping!), The Q’s gathered more stats, aka “wait, what, really?” purchasing behavior data, leading up to this year’s Big Game Sunday. For instance, did you know that browsing for sports cars increased by 123% from the beginning of January to the last week in January? Pretty interesting, right? Or that interest in vacations to California increased by as much as 166%? We didn’t either. But if we were a retailer, brand or advertisers, our curiosity would’ve surely awakened, eager to know more about where the buyers’ eyes really are, right now!

As always, The Q’s got ya…Check out some more noteworthy shopping behavior data in our 2016 Data Insights:  The Big Game Edition

Football Infographic Final

Categories:OwnerIQ, Posts from 2016


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