Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Announces Two Significant Promotions: Steve Ustaris in Marketing and Michael Chass in Media Solutions

ownerIQ Announces Two Significant Promotions: Steve Ustaris in Marketing and Michael Chass in Media Solutions 

Leader in second party data starts 2016 with the promotion of two executive team members

BOSTON, MA – (February 9, 2016) – ownerIQ, the programmatic solution for retailers and product brands and leader in second-party data, announced today the promotion of two key executives: Steve Ustaris to the role of Chief Marketing Officer (CMO) and Michael Chass to Executive Vice President, Media Solutions. The announcements were made by Jay Habegger, ownerIQ, CEO and co-founder, at an important time of growth in ownerIQ’s history as it celebrated a record-breaking close of 2015, paving the way for a promising 2016 with accelerated market adoption of second-party data.

Steve Ustaris has been with ownerIQ for more than 6 years, and in digital advertising for over 15 years. In his new role as CMO, Steve will continue to build upon ownerIQ’s corporate and product marketing efforts, as well as lead supporting teams responsible for optimizing messaging and marketing efforts.

“Steve has worked closely with me on every significant product launch and evolution of positioning, innovating products and supporting features at ownerIQ. He has helped spread the Q story, and optimize investments across all marketing channels contributing to The Q’s current success,” said Jay Habegger.

Michael Chass has been with ownerIQ for over 7 years. At The Q, Michael is responsible for strategic partnerships in the retail ecosystem. Michael has contributed in defining ownerIQ’s core strategic offerings, including Retailer Targeted Marketing (RTM) and Vendor Targeted Marketing (VTM).

“Michael has helped to diversify the products we are now providing to our growing number of partners. In Michael’s new role, he will be responsible in extending our footprint across diverse areas of retail, as well as adding new benefits to every retailer’s marketing toolkit,” states Jay Habegger.

In recognition of what ownerIQ has accomplished, and in anticipation of a successful 2016, these promotions come at an exciting time for the company. Full bios and photos can be found at: http://www.owneriq.com/team_owneriq.

Steve Ustaris featured in The Boston Business Journal here.
Michael Chass featured in The Boston Business Journal here.

About ownerIQ
ownerIQ’s “Qniverse” is the largest, most transparent 2nd party audience marketplace of its kind, aggregating over 1 Billion online shopping behaviors of more than 200 million U.S. consumers each month from retailers, product brands and e-commerce sites. Our fully integrated programmatic stack, built specifically for the needs of marketers in the Retail ecosystem, enables our advertisers to leverage our partners’ 1st party data pools to power their e-commerce campaigns, retail initiatives, and prospecting programs. OwnerIQ was recently named in the 2015 Ad Age BtoB Best Awards, Digiday Signal Awards, Boston Business Journal’s Hottest Tech Companies to Watch, and Editor’s Choice Award from Shopper Marketing Magazine. For more information, visit www.ownerIQ.com.

PRESS CONTACT
Aidan Bradley
Director Marketing Communications
ownerIQ
Abradley@ownerIQ.com
(617) 904-5202 Ext. 745

 

 

 


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