Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Old School vs. New School Digital Advertising Strategies

Advertising strategies and trends are always shifting. Change has become the new constant for both large enterprises and small businesses. If you’re not keeping up, you’re falling behind your competition fast – especially in the SMB space, where antiquated strategies can dramatically affect the bottom line.

So when compared to what’s trending (and what’s working now), where do your advertising and marketing initiatives stand? ownerIQ’s infographic for SMBs lends insight on must-know trends in both traditional and digital media.

See you in the present future,

Team ownerIQ


Categories:Posts from 2016


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