Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Do something different: Drive Sell-Through at All Levels of Retail

retailers_brands

Have you ever thought about investing your entire life savings in the stock of a single company? I’m sure I know your answer. You’re choosing staying smart over being sorry. Good call.

What about when it comes to running your business…Would you choose a single retail distributor to reach your customers in a single way? Doubtful.

As a brand, you must diversify your investments, your products, and your sales channels to build a healthy portfolio. If you don’t, you subject yourself to unnecessary risks. As the saying goes, don’t put all your eggs in one basket.

Supporting all levels of retail distribution is extremely important. Maybe today you’re offering support through co-op or trade dollars, co-marketing, paid promotions, sponsored events, funding displays and floor placement, or *cringe* sacrificing your profit margin to get the deal done. All relevant strategies, but what do any of them have to do with your customers? Where’s the connection?

Customers who visit your brand’s website are proving that they are in-market to purchase your products. They are digging deep into who you are, what your brand is about, and how your products can improve their lives.

What if you could offer access to this audience to support your retailers? What if your retailers could reach this audience in their local areas, driving those customers into their stores to touch, experience, and hopefully purchase your products?

Ready to include this this major asset in your negotiating process? Get the resources you need to get started here.


Categories:Posts from 2016


abogomolov

Leave a Reply

Your email address will not be published. Required fields are marked *