Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Launches Duress Shopper, a New Media Product Powered by Second-Party Data


Reaching shoppers at moments in need with transparent second-party data

BOSTON, MA (April 20, 2016)ownerIQ, the leaders in second-party data; announced today the release of Duress Shopper, a new programmatic solution which helps advertisers identify consumers actively searching for product support and service information in an effort to convert them into new purchasers of related products and services. A shopper’s immediate need to replace an appliance, for instance, is identified by the consumer browsing support documents on the product brand’s website.

With further segmentation of its massive database of over 550 retail and product brand shoppers, ownerIQ is able to couple “duress signals” with unique shopping patterns, ultimately revealing consumers compelled to take action during life-changing events, such as new home purchases and renovations, especially common during the spring months.

“When a shopper visits the support section of a website, they are communicating an immediate need, creating an opportunity for the advertiser to quickly address that need.” – said Chris Parker, Director of Support Solutions at ownerIQ. “This is where Duress Shopper comes in, to identify these prospects and convert them into customers during those moments.”

According to ownerIQ internal data, duress signals helped uncover the following critical life stages, revealed by users seeking support information for related products:  

  • New Homeowners: Refrigerators, Ovens, Vacuum Cleaners, Lawn Mowers
  • New or Expecting parents: Strollers, Car Seats, High Chairs, Baby Monitors
  • Home renovators: Power Drills, Sanders, Power Washers
  • Empty nesters: Boats, Motorcycles, Hot Tubs, Home Theater

Duress Shopper adds to ownerIQ’s expansive second-party data marketplace of retailers and brands, reaching more consumers with timely messaging for making new and relevant purchases. The company’s solution permits truly accurate second-party data for advertisers and marketers to both find new shoppers and convert them into consumers.

About ownerIQ

ownerIQ, “The Q” digitally connects retailers and brands through the power of second-party data, providing transparency, scalability, and relevancy within digital marketing. ownerIQ changes the way retailers, brands and e-commerce websites run their digital advertising campaigns, reaching consumers both online and in-store. The Q has the largest and most transparent second-party data marketplace, called “The Qniverse,” which aggregates over 1 Billion online shopping behaviors of more than 200 million U.S. consumers each month from retailers, product brands and e-commerce sites. Our fully integrated programmatic stack, built specifically for the needs of marketers in the Retail ecosystem, enables our advertisers to leverage our partners’ 1st party data pools to power their e-commerce campaigns, retail initiatives, and prospecting programs. ownerIQ was recently named in the 2015 Ad Age BtoB Best Awards, as CIOReview Magazine’s Top 50 Retail Solutions, Digiday Signal Awards, Boston Business Journal’s Hottest Tech Companies to Watch, and Editor’s Choice Award from Shopper Marketing Magazine. For more information, visit www.ownerIQ.com.

Categories:Posts from 2016


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