Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ, the Leaders in Second-Party Data Announces Record Q1 2016 Operating Results

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ownerIQ, the Leaders in Second-Party Data Announces Record Q1 2016 Operating Results
Company Shows Improving Q1 Year-Over-Year Revenue Growth; Primed for Success in 2016

BOSTON, MA – (JUNE 2, 2016) – ownerIQ, the leaders in second-party data; a digital marketing solution for retailers and brands, announced the company has exceeded its bookings and revenue goals for Q1 2016.This comes after the most successful year in company history, a reported $60M in gross revenue for 2015.

ownerIQ’s Q1 2016 year-over-year revenue growth was greater than 2015, and the company has already secured more than 50% of their 2016 revenue plan, ahead of where the company was at this time last year. As of the end of Q1, 72% of Q2’s plan was sold and scheduled to deliver, putting the company in a solid position to exceed Q2’s revenue plan.

March 2016 was the company’s second best month for bookings ever, narrowly missing December 2015’s all-time record. ownerIQ ‘s March bookings were 59% greater than March 2015. Additionally, Q1 bookings included several large wins against key retailer and product brand accounts and programmatic advertisers.

Sales measured by ownerIQ’s Digital Checkout Tag (DCT) for retailers saw tremendous growth in Q1. Over 20 million orders were tracked through the DCT in Q1 2016, representing over $2.3 billion in ecommerce sales.

“Having an all around successful start to 2016 puts the Q in good standing for a promising Q2 and the remainder of 2016. There is still much to achieve on the roadmap and to continue to educate the industry on the value of second-party data. We’re pleased The Q is in a good position to do so with these wins behind us as we look towards delivering EBITDA profitability in 2016” says Jay Habegger, ownerIQ’s CEO

 About ownerIQ
ownerIQ, “The Q” digitally connects retailers and brands through the power of second-party data, providing transparency, scalability, and relevancy within digital marketing. ownerIQ changes the way retailers, brands and e-commerce websites run their digital advertising campaigns, reaching consumers both online and in-store. The Q has the largest and most transparent second-party data marketplace, called “The Qniverse,” which aggregates over 1 Billion online shopping behaviors of more than 200 million U.S. consumers each month from retailers, product brands and e-commerce sites. Our fully integrated programmatic stack, built specifically for the needs of marketers in the Retail ecosystem, enables our advertisers to leverage our partners’ 1st party data pools to power their e-commerce campaigns, retail initiatives, and prospecting programs. ownerIQ was recently named in the 2015 Ad Age BtoB Best Awards, as CIOReview Magazine’s Top 50 Retail Solutions, Digiday Signal Awards, Boston Business Journal’s Hottest Tech Companies to Watch, and Editor’s Choice Award from Shopper Marketing Magazine. For more information, visit www.ownerIQ.com.

PRESS CONTACT
Aidan Bradley
Director Marketing Communications
ownerIQ
abradley@ownerIQ.com
(617) 904-5202 Ext. 745

 

 

 


Categories:Posts from 2016


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