Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

WTQ: Are YOU shopping for this summer?

Summer 2016 officially begins with the solstice on June 21, and ownerIQ’s got the data behind what you are shopping for this summer season. We’ve peered into our massive second-party data cloud to find shopping trends per location in the United States. ownerIQ’s ecosystem has over 200M+ shopping behaviors, the largest pool of shopping data in the marketplace sourced from retailers, brands and e-commerce sites. Check out what your region is browsing for in the infographic below.




Categories:Posts from 2016


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