Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Welcomes Scholastic as a Retail Partner

scholastic

ownerIQ is proud to announce Scholastic as a retail partner! The addition of Scholastic complements our Parents Bundle, which also includes Petco, Staples, Gymboree, and many more, giving ownerIQ access to the largest online audience of parents and growing families.

Scholastic is the world’s largest publisher and distributor of children’s books, a leading provider of print and digital instructional materials for pre-K to grade 12, and a producer of educational and entertaining children’s media. Scholastic hosts its widely recognized book fair in nearly every elementary school in the U.S. reaching more than 50 million families nationwide. The Company creates quality books and eBooks, print and technology-based learning materials and programs, classroom magazines and other products that, in combination, offer schools customized solutions to support children’s learning both at school and at home. The Company also makes quality, affordable books available to all children through school-based book clubs and book fairs. With a 95 year history of service to schools and families, Scholastic continues to carry out its commitment to “Open a World of Possible” for all children.

ownerIQ partners and advertisers now have access to a unique and engaged online audience, ranging from parents, to teachers, to school administrators. Scholastic reaches over 7.8 million active shoppers every month, most between the ages of 35-44, and over 80% female.

Scholastic properties include:

  • Scholastic Book Fairs, which hosts more than 127,000 book-sale events annually, reaching over 35 million children and their families in preschool through 9th grade.
  • com/Parents, which attracts action-driven families looking for tools to help nourish a child’s development, well-being, education and entertainment
  • com/Teachers the #1 website for teachers seeking trusted educational resources for their entire classroom and professional development needs
  • com/Administrator delivering cutting-edge educational practices driven by data and research
  • The Scholastic Store Online featuring the best books for children, educational games, and more!

Why ownerIQ? Transparency within second-party data – In the programmatic world, it’s not often an advertiser knows where the data they are using is directly sourced from. Our second-party data platform offers complete transparency, giving advertisers the confidence that they are only being served against this premium audience. Additionally, branding with efficiency and scale generate brand lift and raise awareness against a core audience that has spending power. ownerIQ has pre-roll inventory that can be served against this audience, something these retailers cannot offer on-site.

Want to learn more about ownerIQ and our other retailer partners? Visit our retailer targeted marketing page here.


Categories:Posts from 2016


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