Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The Q’s Second-Party Goes Mobile at the Digiday Retail Summit

TGIF! On a similar note, a BIG THANKS to everyone for attending the Q’s Second-Party at the Digiday Retail Summit in Nashville! This time around, we took the Second-Party mobile by incorporating a fun mobile theme to the data party mix; highlighting the Q’s unique mobile capabilities.

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We hope all our party people had a blast and enjoyed the Second-Party’s usual treats: DJ, a photo booth, giveaways, snacks de jour, and our signature “Q the Noise” drink.

The Q’s looking forward to the next Second-Party at eTail East in the heart of historic Boston! Oh, and because Beantown’s our home base, you know it’ll be a good time – so make sure you’re there!

Here are some pics from this week’s Second-Party at Digiday. Couldn’t attend? There’s always a next second-party to catch.

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Can’t get enough, can ya? Keep an eye out on the Q’s social channels: Instagram, Twitter, Facebook, and LinkedIn for more event updates.


Categories:Posts from 2016


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