Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Unlock the Possibilities of Your Website

When thinking about your digital advertising and marketing strategies, here are some hard-hitting stats for you to consider:

  • Less than 10% of consumers are buying directly from your brand’s e-commerce channel.
  • The vast majority (nearly 90%) will leave without making a purchase on your brand’s website.

So how do you best take advantage of the 90% of shoppers who are still out there – still in-market and interested in your product offering? Check out the Q’s latest infographic, The Case of the Underutilized Website, to unlock the potential of one of your biggest asset (your website!) through the power of second-party data.


Categories:Posts from 2016


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