Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ’s Self-Service Platform: The Latest and Greatest Updates

CoEx Blog

Designed specifically to simplify the process of managing data partnerships, ownerIQ’s Self-Service Platform (aka Cooperative Audience Exchange, or simply, CoEx) is today’s only transparent second-party data sharing marketplace. The platform houses over 600 retailer, brand, and ecommerce partners that are able to safely and securely transform the browsing behavior on their website into rich advertising targets. Learn more about the platform here.

Last month, the Q published an article summarizing the platform’s capabilities and key feature updates – this month, we’re adding even more features and benefits to the latest release of the platform. Check em’ out!

Audience Targeting

ownerIQ has added flexibility and transparency to selecting audience targeting within your campaign setup. Choose to utilize one of our exclusive retailer partnerships, target one of your custom second-party data partners, or use all of ownerIQ’s unique shopper audience data. Edit the partners you’d like to use or the first-party data you’d like to retarget.

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CPA Trends

The CPA Trends chart allows you to see daily spend in relation to the daily CPA, Lifetime CPA and CPA Goal over time. Choose a custom date range to see how trends change or export your data to comb through later.

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Campaign Audience Insight Reporting

The Campaign Audience Insight Report provides a snapshot of your customer profile 一 highlighting the shopping behavior of those who saw an ad from your campaign. Choose the line item you’d like to view and see how brands and products across the Qniverse rank for your campaign audience.

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Explore more of what the Q has to offer here.


Categories:Posts from 2016


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