Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Welcomes Fragrance.com as a Retail Partner

fragrance

We’re excited to announce Fragrance.com as ownerIQ’s latest retail partner! The addition of Fragrance.com extends our offering to reach the largest online group of fragrance and beautify shoppers. Pretty, pretty awesome!

Fragrance.com is the trusted destination for fragrance and beauty products for personal care shoppers and gift-givers. The site offers over 17,000 different products, including brand name fragrances, skincare, makeup, haircare, aromatherapy and candles at up to 70% off department store prices.

ownerIQ partners and advertisers now have access to a unique hair care and skincare audience browsing for brand-name perfume, cologne, skincare and make-up. Fragrance.com reaches over 4 million active shoppers every month, most between the ages of 20-40, and over 55% female.

Why ownerIQ? “The Q” gets retailers, brands and digital advertisers partner ready by creating, facilitating and activating key relationships that enable the strategic ability to share valuable first-party data, resulting in a second-party data exchange. Through the power of second-party data, the Q provides transparency, scalability, and relevancy within digital marketing for 600+ brands, retailers, and ecommerce partners. ownerIQ changes the way retailers, brands and e-commerce websites run their programmatic digital advertising campaigns, reaching consumers both online and in-store. The Q has the largest and most transparent second-party data cloud available, and aggregates over 1 Billion online shopping behaviors of more than 200 million U.S. consumers each month from retailers, product brands, and e-commerce sites.

Additionally, branding with efficiency and scale generate brand lift and raise awareness against a core audience that has spending power. ownerIQ has pre-roll inventory that can be served against this audience, something these retailers cannot offer on-site.

Learn more about partnering with ownerIQ.com today.


Categories:Posts from 2016


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