Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Give Your Customers Immediate Retail Satisfaction This Holiday Season

in store and online

Digital is our way of life – there’s no going around it. The online marketplace has long since contributed to an increasingly disrupted path to purchase.

Not a good thing for us retailers – especially when gearing up for the holiday season; the biggest happening in retail. With all the noise out there, it’s imperative for retailers to stay competitive by alleviating shopper stress (yes, it’s a real thing). How? One strategy is to provide consumers with more convenience on all fronts of the customer journey: online and in-store.

Here’s some more food for thought: According to eMarketer, “32% of holiday shoppers in 2015 bought online and picked up in-store.” ownerIQ’s new Geo-Weighting technology taps into this very trend – consumers shopping from the comfort of their own homes, then quickly and easily picking up their purchase in-store.

With ownerIQ’s new solution, you can find consumers who live (and shop!) near your store location(s) and geo-reach them with relevant messages; driving them to buy online FROM YOU given the convenience of your location. Now that’s a strategy worth celebrating.

Sound complicated? It’s not, we assure you. Learn how to get started today.



Categories:Posts from 2016


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