Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

It’s a Wrap: ownerIQ’s Second-Party at eTail East


Last week, ownerIQ exhibited at eTail East in our very own city of Boston, at the Sheraton Hotel in the Prudential Center. eTail started in 1999 by WBR, and is a conference and expo series hosted biannually in Palm Springs and Boston.

We exhibited with our new booth, which first premiered at IRCE back in June, with the 3D illuminated Q element and our second-party data messaging. We again used branded cupcakes from our local favorite, Georgetown Cupcakes, as a booth giveaway and handed them out as an invite to our Second Party, which took place on Wednesday at the Top of the Hub’s Skywalk Observatory.

The party had a great atmosphere, with Connie Johnson, ownerIQ EVP, Manufacturer Business Development, kicking the night off with an exciting introductory toast; presenting an overview of the second-party and the solution’s background. Our party helped facilitate some great conversations with some of the industry’s largest retailers and brands.

Special thanks to our attendees from the Q – Jessica Yorra, Sandy Johnston, Alex Chin, and Dave Walsh, as well as to the entire Q Marketing team for making the event everything it could be!

Categories:Posts from 2016


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