Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

It’s a Wrap: ownerIQ’s Second-Party at eTail East

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Last week, ownerIQ exhibited at eTail East in our very own city of Boston, at the Sheraton Hotel in the Prudential Center. eTail started in 1999 by WBR, and is a conference and expo series hosted biannually in Palm Springs and Boston.

We exhibited with our new booth, which first premiered at IRCE back in June, with the 3D illuminated Q element and our second-party data messaging. We again used branded cupcakes from our local favorite, Georgetown Cupcakes, as a booth giveaway and handed them out as an invite to our Second Party, which took place on Wednesday at the Top of the Hub’s Skywalk Observatory.

The party had a great atmosphere, with Connie Johnson, ownerIQ EVP, Manufacturer Business Development, kicking the night off with an exciting introductory toast; presenting an overview of the second-party and the solution’s background. Our party helped facilitate some great conversations with some of the industry’s largest retailers and brands.

Special thanks to our attendees from the Q – Jessica Yorra, Sandy Johnston, Alex Chin, and Dave Walsh, as well as to the entire Q Marketing team for making the event everything it could be!


Categories:Posts from 2016


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