Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Free Webinar: The Secret Ingredient for Driving Sell-Through at Retail


Digital has long disrupted the traditional path to purchase. Today’s consumers are more informed than ever and have access to just about anything at their fingertips, creating challenges for brands and retailers.

As the front door to your brand, your website is a primary vehicle to engage in-market shoppers and drive ecommerce sales. So how do you capitalize on this valuable asset – a qualified shopper audience – when many consumers will leave your website and purchase at a retailer?

During this webinar hosted by the International Housewares Association (IHA), ownerIQ’s very own Connie Johnson, EVP, Manufacturer Business Development, will explore a new form of cooperation between retailers and brands that succeed in tackling this conundrum. Learn how to drive sell-through at retail while supporting your brand’s own direct-to-consumer initiatives, leverage your audience asset in retailer-support initiatives and offset your marketing costs by monetizing your website audience.

Webinar Title: The Secret Ingredient for Success at Retail

When: Wednesday, September 7, 1-2pm EST

Presenter: Connie Johnson | EVP, Manufacturer Business Development

To register for this FREE webinar, please click here.

Categories:Posts from 2016


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