Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

12 Weeks of Retail

12-weeks

Second-party data has had quite the year in 2016, giving new meaning to our motto, “Data Worth Celebrating!” The party continues as we count down to the holidays and commend our favorite data set with 12 weeks of great prizes from our retailers, brands and advertisers!

Just where is the party? It’s already here, wherever you are. Each week (Sept 26 through Dec 16), enter to bring the party to you with these special prizes.

Did you know? With the largest portfolio of premium retail audiences on the web, the Q has access to 1 billion online shopping behaviors of more than 200 million shoppers U.S. And once holiday shopping season arrives, retailers see their digital shopper traffic double, adding more of the right audience to our second-party data cloud for you to easily use in your digital marketing campaigns.

And one more thing: Because sharing is caring – and second-party data exists solely from partners’ sharing their valuable first-party data. So this year, for every entry, we’re donating $1 to Toys for Tots, to thank YOU for sharing on social with #QtheHolidays to spread the good cheer.

Ready. Set. Retail.


Categories:Posts from 2016


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