Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The Era of Second-Party Data is Here [Free Webinar]


Newsflash: 85% of retailers and brands will have second-party data integrated into their overall marketing strategy within twelve months. That’s BIG.

Today’s digital marketers and advertisers are thriving in the era of second-party data. These savvy second-party data pros are fast on their way to becoming experts; it’s only a matter of time.

Here’s some more data for thought…

  • According to a new commissioned study conducted by Forrester Consulting on behalf of ownerIQ:
    96% of marketers with a second-party data strategy today consider it valuable or very valuable to their overall marketing strategy
  • 33% of respondents expect their agency to assist them in brokering these partnerships in the future

So where do YOU stand?

Join our upcoming Webinar for an overview of key findings from The Era of Second-Party Data is Here, a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ, on must-know second-party data strategies, challenges, and benefits.

The deets:

Oct 5, 2016, at 1pm EST

Featuring speaker Susan Bidel, Senior Analyst with Forrester Research.


Categories:Posts from 2016


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