Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Rolling with Mobile – Creative Solutions Style

Let’s start off with the lowdown on all things mobile:

  • 94% of US consumers have a smartphone.
  • 50% of consumers who conduct a local search on their smartphone visit a store within a day. 18% lead to a purchase within a day!
  • Google search interest in “near me” has increased 34X since 2011 and nearly doubled since last year. The vast majority come from mobile – 80% in Q4 2014.
  • “Near me” searches…spike 55% during both Christmas and New Years.
  • 45% of all shopping includes some form of mobile interaction.

It’s undeniable that the customer journey has become increasingly mobile-driven as consumers turn more and more to their mobile devices as a primary source of information, forcing brands and retailers to reassess their campaign strategies and integrate mobile into their advertising efforts. Now, companies must optimize their campaigns for mobile in order to reach the right customer and engage with them at the right point in their purchasing path.

Users are researching, planning, comparing and making purchases (often leading directly to nearest retail locations) using their mobiles devices. Remember, 50% of consumers who search on their mobile devices visit a store within a day – fifty percent!

Adapting marketing strategies to accommodate the mobile experience does not simply mean running desktop ads on mobile devices, advertisers are getting much better results by crafting ad experiences that take advantage of inherent mobile features – calling on users to interact and engage with their ads on a different level. So now, more than ever, it’s imperative to utilize mobile-specific creative to develop the most relevant shopping experience.

So just what are we talking about? Here are some examples that you can also find on our capabilities page:

Flip

Whether you’re showcasing products, delivering a brand message or driving purchase through a specific retailer, present multiple elements on a card that can be flipped back and forth automatically or upon user interaction.

1

Carousel

Display multiple messages, products and links in one ad unit with this interactive, swipeable format.

2

Store Locator

Share your brand messaging and provide consumers with all store locations in their area. Move your customer with a tap-to-map function that enables users to select a location, call the store, get GPS directions and/or view hours of operation.

3

Interested in how creative tactics can be coupled with ownerIQ’s mobile tech? We’ve got you covered. Read more about how combining the right technology and the right data in today’s increasingly complex marketing landscape is an undisputable recipe for success.


Categories:Posts from 2016


creativeservices

Leave a Reply

Your email address will not be published. Required fields are marked *