Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The Q4 Scramble: 5 NEW Digital Marketing Tactics That Actually Work

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Time always flies when you’re busy. And when it comes to holiday season, it appears before we know it. So here we are – holiday-ready.

The remainder of your marketing and advertising dollars can go a long, long way during peak shopping season which takes place right around NOW, the beginning of December. Therefore, it’s critical that you spend where it matters most (i.e. where your customers are browsing). Similarly, it’s imperative to stop relying on the same old marketing tactics – by this time, they’re worn and tired.

Moreover, holiday shoppers are a jumbled bunch; one day they’re purchasing at a nearby mall, and the next they’re browsing online – visiting one site after another over a cup coffee. We know this because we are those very holiday shoppers.

And let’s agree, getting our attention is hard work. So what’s the best way to appear at the top of our go-to shopping destination list? Hint: Data transparency and scalability.

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ownerIQ’s second-party data platform has the largest portfolio of premium retail audiences on the web, with access to 1 billion online shopping behaviors of more than 200 million U.S. shoppers. Imagine opening a door to this massive pool of shoppers and reaching your in-market consumers in milliseconds?

Without further ado, ownerIQ’s new eGuide explores  five NEW must-know strategies for reaching holiday shoppers that actually work. Access it here.


Categories:Posts from 2016


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