Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

[INFOGRAPHIC] The Era of Second-Party Data is Here

By now, you’ve read the full research report, The Era of Second-Party Data is Here, a September 2016 commissioned study conducted by Forrester Consulting on behalf of ownerIQ.

Now it’s time for a visual recap. Test your second-party data IQ with this latest infographic detailing all the must-know stats.

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Categories:Posts from 2016


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