Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

WTQ? Black Friday and Cyber Monday November Shopping Rush

The shopping weekend of the year, Black Friday through Cyber Monday, was massive as expected, even record-breaking. Consumers flocked online and in store, facing both comfort and frenzy in their quest for a welcome bargain. So what items topped this year’s shopping lists? ownerIQ’s real time shopping interactions across the ever-expanding Qniverse revealed surprising shopping spikes (and drops) in items that we didn’t know you needed. Check ‘em out!

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Categories:Posts from 2016


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