Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Announces Equal Parental Leave for Mothers and Fathers

Extending Paid Time Off For Both Parents up to Twelve Weeks

press-release

BOSTON, MA – (December 16, 2016) – ownerIQ, a leading digital marketing solution for retailers and brands, today announced significant adjustments to its paid parental leave policy; offering up to twelve weeks of paid leave to mothers and fathers for the birth or adoption of a child, paid at up to 100 percent of salary. The new policy provides added competitive benefits to ownerIQ employees and demonstrates a stance for gender equality and fairness in the workplace. The company’s decision to both increase and broaden its parental leave policy well above industry standards, as only 12% of private sector workers have access to paid family leave from their employer. The policy revamp illustrates ownerIQ’s unwavering commitment to gender equality in the workplace and improving employee work-life balance.

“Employee satisfaction is incredibly important to the overall growth of ownerIQ. We want everyone here to know their hard work and time spent away from home is valued. Our employees are a part of our extended family, and we carry over this mindset to such monumental life events as becoming new parents; regardless of gender, it’s a time of immense responsibility for both mothers and fathers,” said Jay Habegger, ownerIQ, CEO and co-founder.

The policy applies to all employees at ownerIQ and covers the company’s six office locations, including Boston, New York City, Chicago, Seattle, San Francisco, and Santa Monica. ownerIQ’s employee-first culture is reflective of the company’s other benefit package offerings, such as a four-week paid vacation to start, aimed to alleviate work-life challenges. The company sets the bar high for other organizations to follow suit and implement equal parental leave.

“We’re leading the industry in rewarding our employees’ hard work – and this means a lot to everyone at ownerIQ,” continues Habegger. It’s an initiative that makes me proud.”

This announcement is part of a larger ownerIQ #QtheBenefits strategy, a Human Resources initiative designed to echo ownerIQ as one of the top ad tech companies in terms of job satisfaction, work-life balance, and employee retention.

For more on ownerIQ and its benefits, please visit: www.ownerIQ.com

About ownerIQ

ownerIQ, “The Q” is changing the way retailers, brands and marketers view and access data; helping to create a data sharing economy by connecting powerful second-party data with decisioning.  Within our “Qniverse” lives the largest, most transparent second-party data cloud in ad tech. Over 600 retailers, product brands and e-commerce websites contribute data on over a billion shopping behaviors and e-commerce transactions monthly. In addition, our CoEx platform is the only software designed to support transparent audience sharing and frictionless second-party data marketing executions.  ownerIQ was recently named in the 2015 Ad Age BtoB Best Awards, as CIOReview Magazine’s Top 50 Retail Solutions, Digiday Signal Awards, Boston Business Journal’s Hottest Tech Companies to Watch, and Editor’s Choice Award from Shopper Marketing Magazine. For more information, visit www.ownerIQ.com.


Categories:Posts from 2016


abogomolov

Leave a Reply

Your email address will not be published. Required fields are marked *