Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Reports Best Results in Company History for Q3

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Company’s on track to exceed 30% year-over-year growth

BOSTON, 20, 2016 – ownerIQ, the leading second-party audience marketplace, confirmed today that it is on track through the first three quarters of the year to deliver the growth promised in its aggressive 2016 operating plan. The company reports year-over-year Q3 growth of 36% and continues its steady march towards profitability.

During the quarter, the company released a new research report, “The Era of Second-Party Data is Here,” which is the study of the usage of second-party data among leading marketers. The study, conducted by Forrester Research, and commissioned by ownerIQ, examined the growing trend of second-party data sharing marketplaces and details how brands and retailers will establish marketing data partnerships; underscoring the increasing need for second-party data, and highlighting ownerIQ’s continued growth.

The new study also found that brands and retailers are interested in expanding their use of second-party data and programmatic advertising strategies in the coming years. Specifically finding that:

  • 85% of retailers and brands will have a second-party strategy in place within 12 months, 51% say they have one now
  • 96% of marketers with a second-party data strategy today consider it valuable or very valuable to their overall marketing strategy
  • Marketers also predict that they will increase their use of second-party data at the expense of third-party data

“This quarter marks a milestone in ownerIQ’s history, as we’re seeing a major uptick in the adoption of second-party data strategies among retailers and brands,” said Connie Johnson, EVP, Manufacturer Business Development. “This further validates that transparent data marketplaces is now a mainstream concept in the retail ecosystem.”

“ownerIQ is the only company dedicated to enabling second-party partnerships at scale for marketers,” says Jay Habegger, CEO of owneriQ. “We have the largest second-party marketplace with hundreds of new partnerships being made each month. ownerIQ’s vision is to build the largest second-party data marketplace in ad tech and mar tech,” says Jay Habegger, CEO of ownerIQ. “This will be the NEW data economy where retailers, brands and all digital marketers will transparently exchange data to execute their marketing agenda. With well over 600 partners – and counting – currently sharing data in our “Qniverse,” we are well on our way to realizing this vision.”

About ownerIQ

ownerIQ, “The Q” is changing the way retailers, brands and marketers view and access data; helping to create a data sharing economy by connecting powerful second-party data with decisioning.  Within our “Qniverse” lives the largest, most transparent second-party data cloud in ad tech. Over 600 retailers, product brands and e-commerce websites contribute data on over a billion shopping behaviors and e-commerce transactions monthly. In addition, our CoEx platform is the only software designed to support transparent audience sharing and frictionless second-party data marketing executions.  ownerIQ was recently named in the 2015 Ad Age BtoB Best Awards, as CIOReview Magazine’s Top 50 Retail Solutions, Digiday Signal Awards, Boston Business Journal’s Hottest Tech Companies to Watch, and Editor’s Choice Award from Shopper Marketing Magazine. For more information, visit www.ownerIQ.com.


Categories:Posts from 2016


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