Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Welcomes Ace Hardware as a Retail Partner

ownerIQ is proud to announce Ace Hardware, the largest retailer-owned hardware cooperative in the world, as a retail partner! With the addition of Ace Hardware, ownerIQ continues to add to the largest network of active online retail shoppers!

Founded in 1924 by a small group of Chicago hardware store owners, Ace changed the retail landscape by allowing individual stores to purchase merchandise in bulk to save money and buy at the lowest possible price. And to this very day, Ace Hardware Corporation is still owned solely and exclusively by the local Ace retail entrepreneurs. Now, over 4,600 of Ace’s 4,700 stores around the globe are independently owned and operated by local entrepreneurs.

The current Home Improvement industry represents $322.4 billion a year in revenue and is set to experience continued growth with the increased interest in DIY projects. Through ownerIQ’s new partnership with Ace Hardware, you can now target over 30MM active annual online home improvement/DIY shoppers.

With 4,700 store locations, Ace has the personal touch of a neighborhood store with the resources of a national brand. Ace offers a wide variety of hardware, lawn and garden, tools and virtually everything you’ll ever need to fix, repair, and maintain your home or business.

The addition of Ace Hardware not only provides brands, retailers, and advertisers a great opportunity to target home improvement shoppers but also pairs well with our already extensive portfolio of over 600 retailers, product brands and e-commerce websites. Our partners contribute data on over a billion shopping behaviors and e-commerce transactions monthly, thereby significantly improving your digital marketing efforts.

Why ownerIQ? Transparency within second-party data – In the programmatic world, it’s not often an advertiser knows where the data they are using is directly sourced from. Our second-party data platform offers complete transparency, giving advertisers the confidence that they are only being served against this premium audience. Additionally, branding with efficiency and scale generate brand lift and raise awareness against a core audience that has spending power. ownerIQ has pre-roll inventory that can be served against this audience, something these retailers cannot offer on-site.


Categories:Posts from 2017


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