Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

The Q at SIA Snow Show 2017

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Attention skiers and snow sports aficionados, the SIA Snow Show kicks off TOMORROW! The industry is powered by innovative ideas taking shape every single day. The Q knows that the right data is just what you’re looking for to stay ahead of the snowy curve.

Attend our presentation, Digital Advertising Trend: Data Sharing and how it’s being used by retailers and brands in the Snow Sports Industry, on Thursday, January 16 to learn new ways to collaborate with and attract the modern shopper.

Session description: Brands and retailers (big and small) are sharing online browsing and shopping data for more efficient ways to advertise and drive shoppers to retail. In fact, a recent Forrester report showed that 85% of retailers say they will deploy some version of audience sharing by the end of 2017. In this session, we’ll discuss what “data sharing” means and how this translates for snow sports retailers and suppliers. We’ll also identify the ways to take advantage of data sharing to drive sales outcomes.

More info:

Data: Thursday, January 16

Time: 10AM-11AM

Speaker: ownerIQ’s Connie Johnson, Manufacturer Business Development

Booth: #843

***GIVEAWAYS: Drone, Liftopia, and Nintendo giveaways.

See you there!

— Team ownerIQ


Categories:Posts from 2017


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