Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

BIMA Gala – RECAP! What a night…

BIMA, (Boston Interactive Media Association), unites those committed to the advancement of digital media in an educational and social setting. And on December 7th, 2016, over 600 Digital Media Professionals came together to celebrate the year’s successes at the Annual BIMA Holiday Gala! This year, the Q set out to make the night unforgettable for a lucky few. How’d we do it? Our first ever #QGood2BeTrue Pampering Giveaway…

Some background on the contest:

With 2016 behind us, the Q wanted to toast the year for all the positive moments it bestowed on us (and there were many!) to start 2017 off right. So we decided to do something glamorously unconventional in light of the Gala; helping one lucky winner (and up to three friends) prep for the night with effortless chic.

And now, shout out to our fab winner: Maria Harper. Maria and 3 of her friends got BIMA ready with the help of one tech-savvy fairy godmother, ownerIQ!

But it’s all in the details, right? Here’s what our winners received:

  • Pick of a DRESS, JEWELRY, and HANDBAG from Rent the Runway
  • Drybar blowout
  • Makeup & mani
  • A Black Car to cater to our winner’s pampering destinations and back to the Gala
  • A Suite at the Boston Park Plaza

So, yep – this giveaway was almost #QGood2BeTrue!

The BEST part? We donated $5 for everyone who shared their positive moment at our Secret Garden Video Booth!

Check out to see you (yes, you!) and your colleagues spreading the goodness and some favorite moments of 2016.


Categories:Posts from 2017


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