Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

At what point are you not a startup anymore?

This article was originally published in Built in Boston, March 1st, 2017, by Justine Hofherr, Staff Writer.

With offices ranging from two employees to 200, tech companies in Boston come in all shapes and sizes. So what’s the difference between a startup and a regular ol’ company?

Does it have to do with the number of employees or how long the company has existed? Or, perhaps it’s just a shift in culture. We caught up with three different companies to hear how they separate the startups from the grown-ups.

Responses via Jay Habegger, CEO 

Do you still consider ownerIQ a startup? 

Yes, we’re still a startup.

How has growth changed your company’s culture? 

Growth changed many priorities, from the stake of our decisions to how fast we were able to make those decisions. Every time we make a decision we have more resources to do more. When you’re a small company you can be nimble. You can make a significant difference and fast. As you grow as an organization, it inherently takes a longer time to make decisions.

When and how did you decide if you’re still a startup? 

ownerIQ is a company that’s solving business problems in a new and different way. We don’t have a scripted playbook or roadmap to follow, and that’s really how a true startup functions. You leave the startup phase when you are no longer innovating, ownerIQ will always be innovating.

How has your involvement in the startup community changed as you’ve grown?

As ownerIQ has grown to where it is today, my focus shifted to the advertising technology industry and investor community. This ensured certain necessary elements of innovation and positioned ownerIQ as a leader in the marketplace. At the same time, I feel that playing a bigger role in the local startup community is important for a variety of reasons, especially when considering the rapid pace of change in our industry.

What values do you think are emblematic of a startup?

Focus on the details. Be Intellectually flexible, rigorous and honest with yourself.

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Categories:Posts from 2017


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