Your (New) Buzzworthy Digital Marketing Cheat Sheet
Marketing and advertising are fluid, complex, and transitory subjects. And if you live and breathe all things digital marketing, it’s all the more imperative for you to keep up and transform according to the times. So what’s all the buzz about now?
Sometimes it’s hard to keep up. We’re here to help and breaking down some of the industry’s buzziest buzzwords in digital marketing and advertising:
Big Data: Big data is so broad it’s bound to be big. It’s extremely complex (consisting of both structured and unstructured data), thus processing it requires going beyond traditional database and software techniques. Despite its overwhelming size, big data can be a big help when it comes to truly understanding and visualizing a massive amount of disperse data sets, such as the consumer shopping patterns.
Display Advertising: Display advertising is a type of advertising that most commonly uses banner ads that are located across your digital outlets (website, social, mobile apps). It can be seen in a wide range of different formats and contains items such as text, images, flash, video and audio.
DSP and DMP: DSP, or demand-side platform, enables buyers of digital advertising to manage multiple ad exchanges and data exchange accounts through a single interface, in an automated fashion. DMP, or data management platform, is a piece of software that takes in, sorts and houses information, and makes use of it in a way that’s beneficial for marketers, publishers, and anyone else looking to house managed information and data.
Click Fraud: The current condition of fraud in today’s day in advertising age is a mixture of several convoluted components, the most pressing of which include: 1. Ads that are not seen by a real, living and breathing, human. 2. Publisher fraud or methods use to cheat advertisers. But there’s more to fraud than meets the eye…Learn more here.
Viewability: Viewability is an online advertising metric that aims to track impressions of digitally served ads that can actually be seen by human eyes. Viewability, however, is not 100% guaranteed. For example, if an ad is loaded at the bottom of a webpage, but a user doesn’t scroll down far enough to see it, that particular impression would not be deemed viewable.
Audience Targeting: Audience targeting is identifying segments of similar users and incorporating them into the ad delivery decision. Segments can be made up of users with similar locations, online behaviors, purchasing history, industry and much more.
Geo-targeting: Geo-targeting is a form of audience targeting. Geo-targeting refers to determining the real-world geographical location (i.e. geolocation) of a website visitor and delivering different content to that visitor based on their location; i.e. Country, state, city.
Geo-Weighting: Geo-Weighting is an alternative form of audience targeting via user-level proximity and intelligent shopping behavior data to significantly drive outcomes at retail.
Retargeting: Retargeting is a form of audience targeting in which you target users who have previously visited your website using display advertising, and driving them back to your website.
RTB (Real-time bidding): Real-time bidding refers to the buying and selling of online ad inventory through real-time auctions that occur in the time it takes a webpage to load.
Ad Tech: Ad Tech is short for Advertising Technology. The term refers commonly to all technologies, software, and services used for delivering, controlling and targeting online advertisements.
Programmatic Buying: Programmatic simply means automated. Many confuse it with buying ads through computer-run auctions (known as RTB), but that’s just one way to buy ads programmatically. At its core, programmatic buying is any ad buy that gets processed through machines.
Search engine optimization (SEO): An area of website development that seeks to improve the way content is ranked by search engines in organic search results. Various approaches are taken to achieve that goal, including making sure the website architecture makes it easy for visitors to find content and that pages are mobile-friendly and load quickly.
Search engine marketing (SEM): A method of promotion and advertising to help companies’ content rank higher among search engine traffic. Like search engine optimization (SEO), search engine marketing (SEM) helps companies improve the way content is ranked by search engines. SEM helps companies bring their products and services to the attention of audiences who are ready to buy.
The Internet of Things (IoT): A system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over a network without requiring human-to-human or human-to-computer interaction.
Second-Party Data: Different from its first-party data (information collected on your website) and third-party data (information that a data management platform compiles from many different anonymous data sources) counterparts, second-party data is having access to someone else’s first-party data. This data set significantly expands your outreach possibilities through mutually beneficial and cooperative relationships.
ownerIQ: ownerIQ, Ad Tech company, provides second-party data solutions that power the industry’s largest transparent data economy for retailers, brands and marketers. ownerIQ’s custom platform, “The Q”, is the only shared data marketplace of its kind that fosters data partnerships and transactions through a cloud-based Data Management Platform. The company provides retailers and product brand marketers with a platform to maximize the value of their data and access to over 200+ million consumers and 2.8 billion shopping interactions monthly. As a result, it’s now possible for any programmatic advertiser in the marketplace to power media activations (online advertising campaigns) that are more transparent, relevant, and insightful than any third-party data execution.
This handy-dandy cheat sheet equips you with cool kid terminology for staying on top of the latest marketing and advertising trends. But there’s plenty more where that came from — especially if you’re a retailer or a brand. Check out www.owneriq.com for more important industry info.
Sources: Wikipedia, AdExchanger, Digiday, WIRED.com, WhatIs.com