Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Selected as a 2017 MITX Award Finalist

ownerIQ is being recognized for outstanding achievement and has been selected as a finalist in the Best Use of Big Data category for The 21st Annual MITX Awards. Held annually by the Massachusetts Innovation & Technology Exchange, the awards celebrate the innovation and creativity thriving here in New England. Since 1996 the MITX Awards have grown to become the largest and most prestigious awards competition in the country showcasing the best creative and innovative accomplishments in the area.

This year over 100 senior leaders from Boston businesses judged entries for the MITX award categories. “For 21 years, MITX has been celebrating the people, ideas and companies that fuel this thriving technology and innovation hub,” said MITX President Amy Quigley. “This year’s finalists are incredibly impressive. We are thrilled to honor their achievements!”

ownerIQ is a finalist for our Transparent Second-Party Data Marketplace. This award category recognizes an organization that has used data to inform and create an impactful experience or technology for your audience/customer.

ownerIQ brings the most valuable consumer data to market– explicit shopping and purchasing data from retailers and brands– to power a new data economy: ownerIQ’s Transparent Second-Party Data Marketplace. We believe marketing success is defined by the ability to leverage data. Data has become the most valuable currency for understanding the customer journey and, as all forms of media become programmatically traded, informing media spend and optimization.

MITX is a dynamic community of more than 7,500 thought leaders and collaborators in search of insight, education and opportunity. MITX is headquartered in Boston, MA. For more information, visit http://www.mitx.org/. Congrats to all the other finalists – full list here. The winners will be announced May 25th.

 


Categories:Posts from 2017


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