Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ Talks Second-Party Data at CE Week 2017

ownerIQ joined a list of partners and customers at CE Week in NYC in mid-July 2017 to discuss and show off the hottest gadgets and trends in the Consumer Electronics industry.

While at CE Week, ownerIQ’s CEO Jay Habegger stopped by the CE Week TV Studio to talk Second-Party Data with Dealerscope’s Rob Stott.

“No drones, no TV’s none of those things. We’re actually about helping {those brands and retailers} to sell drones and TVs. Helping brands and retailers come together and use the data from each other’s digital properties to try to leverage that to sell more stuff.  We have pioneered a new technique in the marketplace, it’s called Second-Party Data.  We allow brands to leverage and use the data of the retailers they are working with and retailers to use the data of the brands they are working with. They use that then to do better digital marketing.” – Jay Habegger, CEO, ownerIQ

Catch the full video interview here!

To learn how ownerIQ can help you step up your digital marketing efforts, contact us now.


Categories:Posts from 2017


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