Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

ownerIQ CEO Jay Habegger Named to IAB Data Center of Excellence Board

IAB Data Center of Excellence enhances data resources for the digital media, marketing and advertising industries

BOSTON, MA – August 1, 2017 – ownerIQ, second-party data solutions that power the ad industry’s largest transparent data economy for retailers, brands and marketers, announced today that CEO, Jay Habegger, has been selected to join the IAB Data Center of Excellence board. Habegger will help support the Data Center’s mission of defining boundaries, reducing friction and increasing value along the data chain, for consumers, marketers and the ecosystem that supports them. Habegger, a pioneer in digital media and advertising space, brings over 20 years of experience to the IAB board.

With the addition of Jay Habegger, the IAB Data Center of Excellence is poised to continue shaping the industry standards on data management and educating the industry on the importance of utilizing data efficiently.

“Jay brings tremendous value, industry expertise and knowledge to the IAB. Our mission is to help advertisers and marketers make the best use of data to improve the performance of their campaigns and programs,” said Dennis Buchheim, Senior Vice President, Data & Ad Effectiveness and General Manager, IAB Data Center of Excellence. “Jay has pioneered the use of second-party data and his current focus on fostering stronger data partnerships between brands and retailers makes him an excellent addition.”

“I’m thrilled to join the IAB Data Center of Excellence,” said Habegger, “No one in the industry doubts the increasing value of data to inform marketing; but we have to focus on the data supply chain so marketers can rely on it. By joining the Data Center of Excellence board I’ll have the opportunity to help develop and advance data best practices. I am personally excited to work with some of the best in the business on important issues facing our industry.”

The IAB Data Center of Excellence is focused on gathering industry leaders to set and drive the “data agenda.” The board helps fund industry research to provide benchmarks and actionable insights on data management across platforms including mobile, programmatic and the internet of things. The Data Center is currently working to develop industry best practices, guidelines and standards for privacy, data security and consumer data protection. In addition to demystifying data for marketers and advertisers, the Data Center also hosts focused events that feature industry luminaries to discuss data related topics. Habegger joins board members Joe Zawadzki, CEO MediaMath, Konrad Feldman, CEO Quancast, Ric Elert, President Conversant among other industry veterans.

Prior to founding ownerIQ, Habegger was the CEO and president of Bitpipe, leading the company through to its sale to TechTarget in 2004 in a $40 million transaction. In addition, Habegger was acknowledged in The Rayno Report’s 2014 list of Top 11 ad tech visionaries. ownerIQ has been named one of the 50 Fastest Growing Private Companies in Massachusetts by the Boston Business Journal in 2017, as a MITX Award Finalist, in Ad Age’s 2015 B2B Best Awards and Digiday Signal Awards 2015.

This press release first appeared in Boston citybizlist. To learn more about ownerIQ, please visit: www.owneriq.com/careers.

About ownerIQ
ownerIQ is the first and only transparent data marketplace focused on creating successful partnerships for retailers, brands and marketers alike. ownerIQ is driven by the idea that all brands and retailers find value in having the ability to transparently share their audience data with their marketing partners. Brands such as Staples, Toys’R’Us, Whirlpool, Canon and LG are at forefront of this digital disruption and understand their audience data is a value marketing asset. By fostering transparent data economies between retailers, OEMs, co-op partners and product brands, ownerIQ enables brands of all types to support their digital marketing agendas and drive sales. ownerIQ’s second-party data marketplace supports digital media’s largest and most transparent shared data economy where these partnerships and transactions are fostered through a cloud-based custom built Data Management Platform. Today, ownerIQ provides over 800+ Retailer and Product Brand marketers with a platform to maximize the value of their data and access to 200+ million consumers and 2.8 billion shopping interactions monthly. ownerIQ partners leverage their audiences to generate marketing budget and ad support, open up ad revenue channels, and generate new customer insights. As a result, making it possible for any programmatic advertiser to power media activations (online advertising campaigns) that are more transparent, more relevant, and more insightful that any 3rd party data execution. ownerIQ was founded in 2007 and is headquartered in Boston, MA and has offices in NYC, Chicago, San Francisco, Los Angeles, and Seattle. For more information, visit www.ownerIQ.com.

PRESS CONTACT
Aidan Bradley
Director Marketing Communications
ownerIQ
Abradley@ownerIQ.com
(617) 904-5202 Ext. 745


Categories:Posts from 2014


abradley

Leave a Reply

Your email address will not be published. Required fields are marked *