Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

New insights into the usage of your data within CoEx

As we continue to make transparency and choice our priority, we have launched some new updates to our CoEx platform giving users deeper insights into usage of their data and greater control over their data network.

New insights into the usage of your data within CoEx: Companies who participate in any data sharing programs now have the ability to see what advertisers are using their data for on-platform activation and how many impressions were delivered using their data.

This gives advertisers and data partners more transparency into their data sharing relationships and lets them adjust their strategy and partnerships as needed.  

The new ‘Usage of My Data’ reporting can be found under the ‘Reports’ tab in CoEx.

Manage the level of access to your second-party data partnerships by your agency or trading desk: Exercise greater control over your agency or trading desk’s access to your data network on the CoEx platform. Easily grant or restrict visibility and usage of your current data partners, the ability to request or approve new partners on your behalf, or the ability to manage your data sharing programs.

  • Control View & Use Access of Data Network: Direct companies can grant or restrict their agency and trading desk visibility into their current data partners, which includes use of their data by extension.
  • Control Management Access of Data Network: Direct companies can grant or restrict their agency and trading desk the ability to request or approve data partners on their behalf. With permission to approve data partners, their agency or trading desk can also update usage terms, update creative approval requirements, and share creative templates on their behalf.
  • Control Management Access of Data Sharing Programs: Direct companies can grant or restrict their agency and trading desk the ability to enroll them into data sharing programs on their behalf.

To learn more about your data reporting and relationship settings in CoEx, please contact your ownerIQ account manager or simply contact customersupport@owneriq.com.

Stay tuned for more news and updates coming your way soon!


Categories:Posts from 2017


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