Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Black Friday and Cyber Monday Insights & Top Products Sold

It’s no surprise that Black Friday and Cyber Monday are known as the biggest shopping days of the year. This year, predictions of “Black November” are emerging with a whole month of deals for early holiday shoppers as well as “Cyber Week” deals being extended past traditional Cyber Monday.

Each year, shopping starts earlier and earlier and even on Thanksgiving night continuing through Cyber Monday including Small Business Saturday. It’s a BIG weekend for online shopping and for retailers and brands of all sizes offering steep discounts to increase sales. But just exactly how BIG was it for retailers and brands? And, what exactly were consumers shopping for and purchasing? 

You’re in luck, ownerIQ has the data to share behind the season’s shopping patterns breaking down the top products sold by category. We saw a 392% increase in unique online shoppers and observed over $1Billion in e-commerce transactions across our network of retail and brand partners.

Additionally, over the 2017 Holiday Weekend ownerIQ saw:

  • $260M+ in total e-commerce transactions on Black Friday
  • $279M+ in total e-commerce transactions on Cyber Monday
  • a 7.3% increase in total revenue from Friday to Monday
  • On Small Business Saturday & Sunday we saw $460M+ in total e-commerce transactions

Now, that’s a lot of shopping. ownerIQ’s massive amount of shopping data and audiences powers our transparent data economy. To learn more and see the audience’s available to target today, visit www.ownerIQ.com.

 

 


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