Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2010

OwnerIQ Mentioned In Bloomberg Business Week

On December 22nd, 2010, OwnerIQ was once again mentioned in a major online publication. This time, Businessweek.com’s Ben Kunz gave insight into the FTC’s “Do Not Track Prize” and how it favors big publishers and not small business. Parts of Ben’s article run with the same idea our CEO Jay Habegger outlined in “Why Online […]


Our CEO Makes the Cover of Twice.com

Jay Habegger, our CEO, wrote an article entitled “Is E-Commerce Hijacking Your Marketing Budget?” It made the cover of Twice.com and is currently published on the Twice.com blog.


Mike Ouellette’s Partner Minute

by Mike Ouellette There are many ways to make money from your site traffic. Here, Mike Ouellette, VP of Publisher Relations at OwnerIQ talks about privacy when it comes to monetizing your website data and respecting visitor rights. Enjoy!


OwnerIQ’s NYC “POP” Party Video

On November 17th, 2010, OwnerIQ hosted its first ROCKBAND themed “POP” (product ownership) party at the W Hotel in New York to celebrate our NY team’s recent success. We had a lot of fun and got to meet some really interesting people. Look out for upcoming POP parties on the OwnerIQ events page so you […]