Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2010

The Online Path-to-Purchase: Evidence From Black Friday

by Jay Habegger and Michael Chass Still have doubts that the path to purchase is really shifting online? How about an 89% increase in product research traffic to manufacturer and retailer web sites in the week from Monday, 22 November through Sunday, the 28 of November? Yep, you read that right. The number of unique […]


OwnerIQ at iMedia

The iMedia Agency Summit will take place on December 12th-15th of this year in Phoenix, AZ, to explore the many media-related dynamics at play in the digital space. OwnerIQ is proud to announce our sponsorship of the summit this year. We hope you’ll enjoy this video we sent to the folks at iMedia that will […]


OwnerIQ Exhibiting Sponsor of i612 Alpha Event, November 10

By Steve Tschosik and Steve Ustaris OwnerIQ was one of the exhibiting sponsors at the i612 Alpha Event. i612 is the premiere marketing organization in Minneapolis and St. Paul specifically focused on servicing the local digital media community. The Alpha Event was held at Graves Hotel in Downtown Minnesota. There were over 200 industry folks […]


The New OwnerIQ New York Office

by Robert Daniel 2010 has been an amazing year for OwnerIQ NYC.  Our team is triple the size, revenue is growing at a rapid clip and today we passed another important milestone in the lifecycle of a start-up: in addition to our Boston HQ, we now have our own lease in NYC and have moved […]