Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2010

Stories We Tell Ourselves

by Jay Habegger My Dad has spent a lifetime acquiring tools for his workshop. These aren’t your everyday shop tools. These are serious tools for serious projects – tools such as milling machines, spot welders and large sheet metal shears. On a recent visit he mentioned to me that he has started to think about […]

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OwnerIQ Congratulates Tim Baxter, Bob Law and Tim Frank

by Connie Johnson On Nov 13th, I had the wonderful opportunity to represent OwnerIQ at the Anti-Defamation League National Consumer Technology Industry Awards Tribute Dinner which honors Consumer Technology executives for their remarkable work and dedication, making an impact in their own organizations and beyond.

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The Travel Innovation Summit

by Jay Habegger The past week I had the privilege of participating in the Travel Innovation Summit, part of the annual PhoCusWright Conference. My role was judge, along with other executives, of four finalists for the Travel Innovation Award. The PhoCusWright conference is the leading gathering for the online travel distributor ecosystem: OTA’s (Online Travel […]

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OwnerIQ Advisory Board Meeting

By Jay Habegger We held a meeting of OwnerIQ’s Retailer and Manufacturer Advisory Board in our Chicago office on Wednesday, 10 November. The meeting is part of OwnerIQ’s continuing effort to explore the changing consumer path-to-purchase. In attendance were: Jay Buchanan Electronics Division Director Nebraska Furniture Mart, Inc. James A. Feltman Sr. VP, Chief Marketing […]

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Why do Manufacturers Throw Money out the Window?

ManualsOnline Director Justin Brown speaks on the benefits user manuals can provide for consumers and manufacturers alike: by Justin Brown With all the costs and effort poured into creating support documentation, it’s a damn shame that much of it never sees the light of day. User manuals must be written, illustrated, and produced. In most […]

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