Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2010

OwnerIQ Makes a Splash at NATM

OwnerIQ meets with partners and prospects at the NATM Conference. While NATM members meet with manufacturers, OwnerIQ meets with both sides of the aisle to help them leverage the value of their existing site traffic.


The Greatest NBA Player in History: Artis “The A-Train” Gilmore

A commentary on Click Thru Rate by Steve Ustaris Yes, I was surprised myself. Like me, you may have been under the previously ill-informed assumption that legends like Jordan, Magic and Bird would bear this title. If you are under 25, you might even throw wanna-be’s like Kobe and Lebron into the debate. But as […]


Don’t Sell Your Audience Short

by Michael Ouellette Running a successful publisher business comes down to two things: building audience and extracting as much value as possible from that audience through monetization techniques. Building audience involves a mix of developing fresh, valuable content and executing on smart marketing tactics in areas such as search engine optimization. Rightfully so, most midsize […]


Manufacturing A Successful Path-To-Purchase

by Michael Chass While focusing on ways to help our manufacturer partners for Black Friday/Cyber Monday, I started to reminisce about the times in my career where I was accountable for the marketing of a brand(s) for a manufacturer. Back then, the formula for success was tried and true yielding consistent results: – Focus 20-30% […]


“Consumers Totally Wear Hats”

By Steve Ustaris Target recently released a new commercial as part of their “Life is a Moving Target” campaign which I absolutely love. The name of the execution is “Do I wear hats?” In it, a female consumer is pondering the potential purchase of a hat and literally asks herself the very basic question, “Do […]