Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2011

Neiman Journalism Lab: “Are Display Advertisers Too Obsessed With Click Through Rates?”

Harvard University’s Neiman Foundation blog recently published an article entitled “The Geico Gecko Meets The AOL Way: Are Display Advertisers Too Obsessed With Click Through Rates?” that outlined the notion that in the future, display advertising may be much more focused on branding and not as focused on intangible metrics. “The Geico Gecko is not […]


Your Online Strategy Is Missing Something: Retargeting

AdAge.com’s “Digital Next” is currently featuring an article by our very own Jay Habegger entitled, “Your Online Strategy is Missing Something: One Simple Tactic That Should Be As Essential as Search”. “It seems like every day we’re getting more exciting news about how advertisers are spending more money on digital; advertisers are giddily spending on […]


Ads Without Borders

A Humorous Commentary By Sam Rubenstein, You can’t pick a newspaper lately without coming across an article pertaining to internet privacy and the debate between advertisers looking to target consumers based on their online behaviors and the Government looking to protect users’ online privacy. The online ad industry continues to move forward at a blazing […]


The Re-Targeting Re-volution at OMMA

by Jay Habegger I had the honor of participating in a panel at the OMMA 2011 Global Conference last week in San Francisco. The panel, organized and moderated by Cory Treffiletti of CatalystSF, was entitled The Re-Targeting Re-volution: How Has Retargeting Changed Over The Last Year? Besides me, the panel included representatives from Criteo, ChoiceStream, […]


Shopper Marketing’s New Frontier: E-Commerce

We read this article on AdAge.com about the relationships between ad agencies, retailers and marketers in relation to packaged goods. The article features a study by AdAge that examines how to best structure shopper marketing practices. We found it interesting and we thought you might too. Read the whole article here.