Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2011

Observations from the 2011 IAB Leadership Conference

By J. Habegger, I attended the IAB Leadership Conference in La Quinta, California (Palm Springs for those of you that don’t instantly recognize La Quinta) last week along with OwnerIQ executives Robert Daniel and Eric Mabley. This was my second time at the IAB Leadership Conference and I continue to be impressed by the caliber […]

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A Real Privacy Problem

By J. Habegger The Wall Street Journal published another installment in their What They Know series on Monday, 7 March 2011. This article is about how companies are targeting video advertising using data compiled about consumer viewing habits from set-top boxes and linking that with off-line data based on the fact that the cable company […]

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Media6Degrees Blog: Data and Media Are Better Together

Vikas Sood recently wrote an article on the Media6Degrees blog about how the combination of data and media is greater than the sum of its parts. “Our view is that if you are in the business of making predictions, you should also be in the business of learning if your predictions are accurate. Combining data […]

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Jay Habegger at OMMA Global San Francisco

Our CEO, Jay Habegger is currently on a panel at the OMMA Global Conference in San Francisco. The OMMA Global West 2011 is a semi-annual gathering of industry insiders where the most up-to-date information, news and ideas about mobile, social, video, display and direct advertising are presented. “OMMA GLOBAL is the two-day intensive tour de […]

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MediaPost’s Behavioral INSIDER on OwnerIQ: “My Stuff, My Self: You Are What You Own”

Behavioral Insider’s Steve Smith posted an article this morning about OwnerIQ and Ownership Targeting within the Behavioral Targeting space. He highlights the ways that Ownership Data can be very telling of consumer interests in other, sometimes unrelated categories and even mentions our reversing market research series. “My Stuff, My Self: You Are What You Own” […]

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