Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2011

Paul Metaxatos Talks About The “Keurig Story”

by Connie Johnson Different products are designed to appeal to specific consumer segments. And many times, it’s emotion that defines a consumer’s needs and drives them to choose one product over another. Here, Paul Metaxatos of Motiv discusses the Keurig story and how the product features and innovation play a key role in establishing that […]

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CES 2011 Stuffed with New and Revised “i” Products

by Michael Chass CES 2011 was an exciting show. Attendance was up, optimism was in the air and the manufacturers were out in full force with all of the latest and greatest “i” products. But I do not mean iPhone, iPod, or iPad. That’s yesterday’s news and boooring. The “i” I’m referring to is “i”nternet […]

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The AdAge Media Evolved Conference

By Robert Daniel On November 30th, 2010, OwnerIQ sponsored the AdAge Media Evolved Conference in New York City that focused on media innovation and boasted an impressive list of speakers. The roster included McCann Worldgroup’s CEO Nick Brien, Coca Cola’s VP of Integrated Marketing, Scott McCune, and Nick Shore, SVP of Strategic Consumer Insights and […]

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