Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2012

OwnerIQ Thoughts from CMO Collective – Dallas

OwnerIQ was proud to co-sponsor and speak at the Dallas CMO Collective on May 9. The day saw presentations by top brands including Kimberly-Clark, IBM, Mott’s, Mary Kay, and 7-Eleven. Discussions covered a range of topics, from marketing ROI and the benefits of technology, to real-world opportunities to involve MBA students and the continued importance […]


OwnerIQ Checks in With Its Advisory Board

OwnerIQ held our Retailer and Manufacturer Advisory Board meeting in Chicago on Thursday, April 12. We are always seeking feedback regarding our service offerings and the retail industry directly from retailers and manufacturers, and our advisory board meeting was a great opportunity to do just that. Much of the conversation focused on the continued shift […]


OwnerIQ Thoughts From CMO Collective Chicago

A few of the OwnerIQ staff attended the most recent CMO Collective on April 17 in Chicago. The agenda featured well-known brands and big players in the retail industry, including Kraft, IBM, United Airlines, and Unilever. Our own CEO Jay Habegger cohosted a presentation with U.S. Cellullar’s VP of Marketing David Kimbell on the future […]


OwnerIQ Featured in Internet Retailer

“ABT and Crutchfield figure out how to boost the power of display ads”: Only about one in a thousand online display ads leads a consumer to click, but consumer electronics retailers Abt Electronics and Crutchfield say they’re boosting display ad click-throughs and conversion rates via “retargeted” marketing that’s triggered by consumers’ visits to manufacturers’ web […]


Jay Habegger in Dealerscope

“How to leverage new online advertising strategies”: Brick and mortar retailers are in a fight for their lives. The consumer path-to-purchase has migrated online, with Internet retailers benefiting to the detriment of traditional retailers who struggle to match the price points of their online competitors while their physical stores drag down margins. It makes you […]