Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2014

ownerIQ Announces Two Significant Promotions: Steve Ustaris in Marketing and Michael Chass in Media Solutions

ownerIQ Announces Two Significant Promotions: Steve Ustaris in Marketing and Michael Chass in Media Solutions  Leader in second party data starts 2016 with the promotion of two executive team members BOSTON, MA – (February 9, 2016) – ownerIQ, the programmatic solution for retailers and product brands and leader in second-party data, announced today the promotion […]

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ownerIQ named in CIO Review’s 20 Most Promising Retail Technology Solutions 2015

The Q was named as one of CIO Review’s 20 Most Promising Retail Technology Solution Providers for 2015. The magazine’s goal with these awards is to assist CIOs in identifying the right technology providers, a distinguished panel comprising CEOs, CIOs, VCs, analysts, and the CIO Review editorial board selected the final 20 for 2015. ownerIQ was selected for their second […]

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The 2016 Forrester Predictions are in!

ownerIQ was cited in Forrester’s November 2015 Predictions 2016: Media’s Unbundling Accelerates report “Audience First-Party Data Emerges As A Strategic Asset: “Data co-ops” with retailers and publishers become mainstream.  “…..advertisers will embrace “data co-ops” deals with retailers and publishers. By using solutions like ownerIQ … advertisers will have the opportunity to go beyond their first-party data and third-party segments to see the browse, cart, […]

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Headed to the 57th Annual PRO Show this weekend?

o ownerIQ will be speaking at the Photographic Research Organization’s (PRO) 57th Annual Convention and Trade Show in Jacksonville, Florida September 28th, 2015. Brandon Strauss, Director of Midmarket Sales and Connie Johnson, EVP Business Development will be hosting 2 breakout session for members. They will be joined by two of our customers Gregg Burger from […]

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