Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2014

ownerIQ Ranked Number 464 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™

ownerIQ Ranked Number 464 Fastest Growing Company in North America on Deloitte’s 2017 Technology Fast 500™ Attributes 156% Percent Revenue Growth to Increased Need for Transparent Data Economies Boston, MA November 9, 2017 — ownerIQ today announced it ranked 464 on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, […]

Read


Earning Free Ad Credit Just Got A Whole Lot Easier In CoEx

More often than not, retailers and brands overlook the value of their website audience as valuable second-party data. Fortunately, ownerIQ can help. ownerIQ gives companies the tools needed to enhance their second-party data strategy. CoEx, our secure platform, enables companies of all types to both monetize their website data and support their relevant marketing partners with the […]

Read


Transparency Into Holiday Gift Giving Audiences

Holiday ecommerce sales continue to rise year over year. In 2016, retail ecommerce sales grew 17.8% during the holiday season accounting for a record 10.6% of total retail sales for the season. Also in 2016, mobile commerce increased 44% accounting for 29% of overall ecommerce holiday retail sales, and is expected to grow to 51.9% […]

Read


ownerIQ CEO Jay Habegger Named to IAB Data Center of Excellence Board

IAB Data Center of Excellence enhances data resources for the digital media, marketing and advertising industries BOSTON, MA – August 1, 2017 – ownerIQ, second-party data solutions that power the ad industry’s largest transparent data economy for retailers, brands and marketers, announced today that CEO, Jay Habegger, has been selected to join the IAB Data […]

Read


Leverage over 45 self-service features in CoEx!

DID YOU KNOW that ownerIQ’s advertising customers can leverage over 45 self-serve features in our CoEx platform today! These features include participating in our Data Marketplace, launching and optimizing campaigns, and accessing audience and campaign reporting. Our self-serve customers still get access to our world class service organization to help them become experts on using CoEx […]

Read