Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2014


New Dashboard Released for VTM Retailers

We have recently released a new dashboard in our cooperative audience-sharing platform, (CoEx) for retailers using our Vendor Targeted Marketing program (VTM). Retailers are using the VTM program to advertise to in-market shoppers of the product brands they sell. The new dashboard is custom to each retailer and highlights value their key program metrics and […]

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Digitally connecting you to Holiday Shoppers in 2015

It’s still summer but any seasoned marketer knows that means holiday campaign planning is in full swing. What you may not know is that OwnerIQ’s retail and brand audiences are top destinations to reach active holiday gift givers and shoppers. According to google, last year (2014) was the most connected holiday season ever. Shoppers reported spending […]

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New Dashboard Released for Brand Audience Partners

We have recently released a new dashboard in our cooperative audience-sharing platform, (CoEx) for brand audience partners participating in our Vendor Targeted Marketing program (VTM).  Brand partners in the program are creating a marketing opportunity for their retailers to drive greater sell-through of their brand in their retail channel.  The new dashboard is custom to each brand […]

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OwnerIQ 2014 Year in Review

This was another exciting year for OwnerIQ, being named one of the hottest tech firms to watch in 2014.  We will continue to lead the industry as the best programmatic solution to support the retail ecosystem. We’re counting down to 2015 by recapping our finest moments over the last year… View the full OwnerIQ 2014 […]

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