Q Thoughts

ownerIQ's staff (aka – "The Q") shares our insights and opinions on how marketers can more effectively impact today's shopper along the digital path to purchase. "The Q and A" provides honest and practical answers to the questions and challenges facing digital advertisers in the areas of second-party data, programmatic buying, shopper marketing, co-operative marketing, attribution, and emerging media.

Posts from 2014

ownerIQ CEO Jay Habegger Named to IAB Data Center of Excellence Board

IAB Data Center of Excellence enhances data resources for the digital media, marketing and advertising industries BOSTON, MA – August 1, 2017 – ownerIQ, second-party data solutions that power the ad industry’s largest transparent data economy for retailers, brands and marketers, announced today that CEO, Jay Habegger, has been selected to join the IAB Data […]

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Leverage over 45 self-service features in CoEx!

DID YOU KNOW that ownerIQ’s advertising customers can leverage over 45 self-serve features in our CoEx platform today! These features include participating in our Data Marketplace, launching and optimizing campaigns, and accessing audience and campaign reporting. Our self-serve customers still get access to our world class service organization to help them become experts on using CoEx […]

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Swapping Ski Audiences: K2 Gives Retailers Access to Its Visitors

By Kate Kaye. Published on March 21, 2017 Advertising Age  Ski and snowboard maker K2 Sports is giving its retail partners a new ability to reach people who are interested in its products such as Super Charger skis or Bottle Rocket snowboards. In December, the company, which also makes snowshoes as well as ice and […]

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ownerIQ Announces Two Significant Promotions: Steve Ustaris in Marketing and Michael Chass in Media Solutions

ownerIQ Announces Two Significant Promotions: Steve Ustaris in Marketing and Michael Chass in Media Solutions  Leader in second party data starts 2016 with the promotion of two executive team members BOSTON, MA – (February 9, 2016) – ownerIQ, the programmatic solution for retailers and product brands and leader in second-party data, announced today the promotion […]

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ownerIQ named in CIO Review’s 20 Most Promising Retail Technology Solutions 2015

The Q was named as one of CIO Review’s 20 Most Promising Retail Technology Solution Providers for 2015. The magazine’s goal with these awards is to assist CIOs in identifying the right technology providers, a distinguished panel comprising CEOs, CIOs, VCs, analysts, and the CIO Review editorial board selected the final 20 for 2015. ownerIQ was selected for their second […]

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